Rolex watch development history and its founders, Hans • (Hans Wilsdorf) closely linked to the name. 1881 born in the Bavarian city, he a young age are involved in international business. Start a business for cultured pearls, 19-year-old home Ruishi La Xia Defen (La Chaux-de-Fonds), watch for a specialized manufacturer for export agency.
In 1905, he founded his own company, called and David company” (Wilsdorf and Davis), is a leading company for sales of watches, but he also developed a self-made watches.
At 8 o’clock on the July 2, 1908, Rolex (Rolex) officially registered trademark. The first Rolex because of its superb technical quality and immediate attention. A small watch in 1914 by Rolex Jiao Observatory (Kew Observatory) of the A-level certificate, which is the United Kingdom has never been this well-known Hong Kong Observatory issued the highest rating ever. Its accuracy has been recognized that this is a worldwide event, so watch worth in Europe and the United States suddenly doubled. Since then, the quality of Rolex, which represents a precise.
Rolex after the First World War to return to Geneva, under the impetus of the founder, Rolex keep innovating, creating, perfecting himself. It has two research directions: waterproof and automatic.
In 1926, the first waterproof, dustproof form finally come out, this is the famous “oyster” (Oyster) style sheet. 1929 economic crisis hit the country, but Rolex Quemo affected. It is during this period the invention of an automatic mechanism for refining, was all the rage and fashioned a “constant dynamic” (Perpetual)-type watch.
This automatic watch has a kind place Tuo, prior to the watch never used it to bring about a revolution in watch industry, it is the pioneer of all the automatic watch. In 1945, Rolex watch has produced a watch with a date DateJust, 1956 boast as that date and week DayDate watch.
Rolex Andre • Heinig flourish in today’s world renowned altar watch, which Andre • Heinig (Andre J. Heiniger) separated from the inspiration and enthusiasm. Born in 1921 Laxiadefen Heinig, Hans • first time I saw him, he had the full trust and sincere respect.
They both love meeting people, the pursuit of perfect. Heinig invited to join in 1948, Rolex work. He worked six years in Buenos Aires, responsible for developing the market. Returned to Geneva in 1955, was promoted to the Rolex Board of Directors, replacing 1964 as general manager of Rolex.
He faithfully inherit the founder of Rolex, and constantly improve the quality and technical innovation, the company brings new flavor: international. The first step is to determine the enterprise’s headquarters moved to the suburbs from the city center of a beautiful new building to. Then, Heinig began his expedition, traveled to every corner of the world, opening up new markets. He has amazing predictive power, decided to set up branches in major cities on all continents, it is undertaking at the time.
Heinig are also set up in any spirit of enterprise Rolex Award, presented this award once every three years to reward those in applied science, invention, exploration and research, scientific discovery and protection of the environment who have made outstanding contributions.
Rolex now by Patrick • Heinig (Patrick Heiniger) as general manager, Patrick • Heinig in Rolex’s “family” grew up, love the tradition of the company, he served as the company’s lawyers years Rolex and subsequently was appointed business manager and general manager.
Rolex World Headquarters started from the 60’s planned expansion project, completed in 1995, which is more than 80 years to create, innovate, a sign of progress, with its leaders attach importance to the entrepreneurial spirit that matches the logo.
Rolex all staff to strive for a common goal, Rolex continues to carry forward its tradition, in Geneva and around the world continue to serve as representatives of high-quality watches.
The corporate brand in the World Brand Lab (World Brand Lab) 2006 compiled by the “World Top 500 Brands” list ranked 79th.
The main categories of Rolex watches are the following categories:
Explorer-type (EXPLORER), with 24-hour red auxiliary needle, to facilitate night adventure lovers to identify.
Rolex gold watch submerged by type (SUBMARINER), water deeper than 300 meters. Celebrity Yacht type (YACHT MASTER), equipped with a rotating outer ring to facilitate the calculation of time difference.
Greenwich-based (GMT MASTER), the rotating outer ring and 24-hour indicator, not only to display two time zones simultaneously the time clock can be independently moved to another time zone without having to move the minute hand and second hand.
Total universe type (COSMOGRAPH), as a multi-functional watches, can meet the engineering, sports and business and other needs.
Rolex watches technology in important innovations include:
In 1910 the company was the first official certificate of authentication watch.
1926 Oyster (Oyster) watch the birth. Original watch back screw, the outer ring, and the crown as the world’s first waterproof and dustproof watch
1931 Hang pendulum Tuo asked the city’s first automatic mechanical device on the chain.
Launched in 1945, Date Just, the first waterproof watch with a calendar, a watch can be automatically converted to date.
1953 launch of Submariner, waterproof depth 100 meters (330 feet).
1954 launch of GMT-Master.
1956 Day-Date, the first week could be functional at the same time show the calendar and watch, issued over 26 languages.
2000 brought out the movement cal.4130 of Daytona.
2005, the introduction of new GMT-Master II, using cal.3186 movement and Parachrom gossamer
1000, 2007 launch of the new defensible Gaussian (gauss) magnetic field interference Milgauss with a mechanical memory and can function in pre-compiled countdown watch rowing Yacht-master II.
Introduction of water 3,900 meters in 2008 the DeepSea Sea-Dweller.
Rolex 904L steel, gold and a soft spot for both its physical and material structure, its spirit and its form.
In addition to Rolex precision durability and classic style wide general popularity, the U.S. NBA star Shaquille O’Neal (Shaquille ONeal) had a 24 Rolex sent to his teammates, Hong Kong Chief Executive Tung Chee-hwa is a dignified and elegant wrist Rolex steel watch. Britney Spears has the value of their husband purchased a 60 005 £ 1,000 Rolex watch, together about 800 thousand yuan RMB.
Rolex is a sign of the initial use of five fingers outstretched hand, the implication of its refined products entirely by hand, and later evolved into the crown is now well known, demonstrating a Rolex in the watch industry’s regal. In the international market, the price of a Rolex watch from the general 3300 U.S. dollars to 15,000 dollars. Although expensive, but people still value for money. This is not only excellent as the quality of Rolex, but also because it has a unique value of investments, hedge joys.
In the 20th century era of mechanical watches, Rolex has been the world leader in the watch industry. Today, superior technology and technology still makes the Rolex watch to maintain a leading industry position. At present, Rolex has 28 branches worldwide, annual production of about one million on sales of retaining its position as the leading position of the Swiss watch industry.
Rolex face plate code
A = surface studded with eight diamonds and two rectangular drill
CR = surface set with 10 diamonds, with Roman characters
C11 = surface set with 11 diamonds
DP = surface and diamond (the stars)
G = surface set with 10 diamonds
J = Memorial grain surface studded with 10 diamonds
LB = surface studded with diamonds, diamond rings and 10
LR = surface studded with diamonds and 10 ruby ring
NA = mother of pearl dial with Arabic numerals
NC.8DI = pearl set with 8 diamond surface
NC11DI = mother of pearl inlaid with 11 diamonds with the surface of the Roman characters
NG = mother of pearl face set with 10 diamonds
NGR = mother of pearl set with 10 rubies surface
NGS = mother of pearl set with 10 sapphire surface
P = Gypsophila surface
PB = the stars surface set with 10 diamonds
PLAT = platinum surface
WOOD = wood grain surface
XL = surface density Xiang large diamonds (big sky full of stars)
XS.11 = surface density Xiang large sapphire diamond encrusted 10
XS.8 = surface density Xiang large sapphire diamond encrusted 8
ZR = surface and diamond set with 11 rubies
ZS = surface and diamond set with 11 sapphire
ZS.A = surface and diamond set with 8 round 2 rectangular diamonds
11DI = surface set with 11 diamonds
3DI = surface set with three diamonds
8DI = surface set with 8 diamonds
8D3R = surface studded with eight diamonds, a triangular two rectangular Ruby
8D3S = surface studded with eight diamonds, a triangular two rectangular Sapphire