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Premium British watch brand Christopher Ward have announced a new partnership with iconic British motor car manufacturer, Morgan Motor Company.
Christopher Ward will take inspiration from the legendary British car maker’s craftsmanship and engineering by creating an initial timepiece collection which will be available exclusively to Morgan car owners.
This collaboration is reflective of the historic link between the automotive and watch industries. The form and performance of beautiful classic cars has long been an influence on the wider watch industry. Christopher Ward itself is no stranger to this influence and history, having already released several successful limited edition watches inspired by classic cars.
Parallels already exist between the brands, who both cite their pride in their British heritage and design as an essential facet of their identity and success. The penchant for elegant, classic designs, innovation, and cutting-edge engineering that Ball Watches In Sydney Replica and Morgan Motors share is central to the philosophy that unites the two brands.
It is with these distinctive values in mind that the first timepiece in the collaborative collection, the Ball Watch Tritium Replacement Replica Bespoke 3 Wheeler Chronometer, has been designed. The watch, which will be available from May 2016, will be exclusively available to current and former owners of a Morgan motorcar.
The Christopher Ward Bespoke 3 Wheeler Chronometer pays tribute to the legendary 3-wheeler Morgan motorcar by coupling the design DNA of the 3-wheeler with advanced horology. The profile of the chronometer is streamlined and classic. The watch is housed in Christopher Ward’s C1 case, and powered by their Swiss-made in-house movement, COSC-certified Calibre SH21.
In an added touch to make the timepiece yet more unique, Morgan owners will also be able to have the chassis number of their automobile engraved into their watch. The Ball Watches Hong Kong Replica Bespoke 3-Wheeler Chronometer will be priced from £2,500.
Further collaborative timepieces will be announced in 2017, while the wider partnership will extend into further ventures, also set for announcement next year.
Mike France, Ball Watches Fireman Storm Chaser Pro Replica co-founder, says:
“The form and performance of beautiful classic cars has always influenced the wider watch industry, but especially so for Christopher Ward.
“Morgan Motors is an exceptional and characteristically British brand. Our shared brand values, of craftsmanship and engineering, mean that we are perfectly matched as partners. The first watch we have revealed in the partnership will be available exclusively to the 50,000-plus Morgan car owners, allowing them to become a member of a very special club between the two brands. We will also look to create watches for the wider fan base of Morgan in the future and we look forward to revealing further details of this exciting partnership in the coming months.”
Steve Morris, Morgan Motor Company Managing Director, says:
Here we go… All things considered, I actually found that the dial of the Ball Watch 45mm Replica C60 Trident Day Date COSC to be more legible than I originally anticipated. But, I did not find myself having too much trouble quickly reading the time. My favourite part of the dial must be the guilloche wave pattern. This type of flowery, flashy finishing isn’t usually something I care for in watches residing under “tool” umbrella however I discovered the execution subtle enough that it was pleasing each time it was able to catch my attention. It also took me some time to warm up to the Christopher Ward handset overall — a turning trident in my opinion can feel a bit gimmicky. But something about the red variant of the seconds hand sensed, rather cool, and pops with the help of this white dial.Both the hour and minute hand attribute Super-LumiNova SLN-T-C1 and delivered a satisfying glow in the dark. They also extend well into their own corresponding monitors, so you never actually must take a guess at what you are taking a look at. The more critical I am of this, the more I recognize that a whole lot of watch manufacturers are only making their hands far too short. Over at 3 o’clock, we’ve got a well incorporated day/date window with a polished aperture. No complaints here (I am not actually a date hater) and it was always enjoyable to witness the date and day mechanics snap into position right at midnight. It’s really pretty loudly, but satisfying.
“With a shared passion for motorsport at the heart of both brands, our collaboration with Christopher Ward is the perfect fit for Morgan. The synergies between our companies are evident, and I look forward to introducing a range of Morgan and Christopher Ward watches to our customers.” christopherward.co.uk
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